NEW YORKNEW YORK — Transformers fought for world domination in “Revenge of the Fallen.” Now they’re taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

Rik is Pocket-lint's senior news editor and has been a tech and games journalist since the 80s. He has seen and covered just about every console, mobile phone, gadget and home cinema device launched ...

Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a new line called ...

Kre-O is Hasbro’s take on Lego bricks, and the packaging is eager to point out that the bricks are compatible with other leading building products. Without using the name of a competitor, Hasbro wants ...

The KRE-O building toys are Hasbro’s answer to Lego, but with retro properties like G.I. Joe and Transformers at their disposal, they’re even more effective at luring in nostalgia seekers. So ...

For a long time if you wanted a blocky building set, Lego was the only way to go. Hasbro launched its own block building set line a year or so back called KRE-O. Some of the first building sets that ...

Hasbro is the toy company that was behind some of the toys that shaped my youth. Specifically, I had all the Transformers that my parents would let me have. I often broke them trying to transform them ...

One of the coolest franchises that Hasbro has is Transformers. Hasbro launched Transformers back when I was a kid, and I spent countless hours trying to convert the bots to and from their robot guise.

NEW YORK (AP) - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...