Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

Artists and superfans reveal their favorite sets, from nostalgic castles to beautiful succulents Written By Written by Contributor, Buy Side Rachel Simon is a contributor to Buy Side and lifestyle ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

This content originally appeared on Mashable for a U.S. audience and has been adapted for the UK audience. Fortunately, there's a Lego kit out there for any and every interest, it seems — from the ...

LEGO markets some of their sets as 18+ indicating that they are specifically meant for adults. Thus it has become a beloved ...

Whether you dream of competing on Lego Masters or you just like to tinker around and revel in the building process, Lego sets for adults are an awesome way to unwind, unplug and enjoy some quiet, ...

If you don't pay much attention to toy trends, you might think that LEGO sets for kids are all that's available. That hasn't been the case for a while – in fact, the brick-building company makes ...