If you hear a voiceover on a TV commercial and wonder, "Don't I know him?" there's a good chance you do. Here are five stars ...

Car advertising is an old trick in the marketing book and has always been an effective way to promote a product and attract new customers. We've seen plenty of custom promotional vehicles advertising ...

The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...

Jeep is a brand with a long and storied history, who didn't forget where it came from. From Jeep models containing Easter eggs connected to the company's history to many of its vehicles maintaining ...

Automotive News ran a very light piece (is everyone off for Christmas already?) on how automakers use music in their television advertising. But the story didn’t seem to make much sense to me. Sure it ...

Ford’s recent patent application for an in-car advertising system has sparked significant debate within the automotive industry regarding privacy and consumer experience. This innovative proposal aims ...

Stellantis, purveyor of name brands such as Jeep, Dodge, Ram, and Chrysler, has been in the news more than once this year for ...

Automakers often display a warning in commercials when showing a car executing incredible stunts: "Professional driver on a closed course. Please do not attempt." But with deaths from car crashes ...

Pushing "marketing notifications" for loyalty cash is a bold move when you're taking over existing customers' screens.