WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a ...

WILKES-BARRE, Pa. — The Peanut Pals National convention met Monday in Carbon County to swap memorabilia of the famous salted dandy, Mr. Peanut. Here's a few facts — some well known, others more ...

Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...