In a globally connected, constantly stimulated world, it can be difficult for businesses to stand out from the crowd. When you can't differentiate, you can't scale, and if your business isn't scaling, ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand ...

“I hate the whole idea of brands and branding.” Elon Musk once tweeted this statement in response to a follower’s suggestion that the Tesla Motors brand was too luxe to consider producing an electric ...

The pandemic-induced shortages of many goods — from toilet paper to hand sanitizer to even dumbbells — has forced many to completely rethink their relationships to particular brands. One report found ...

Just returned to the office from a conference called “Voice of The Brand.” It’s the second one I’ve attended in the past six months. VOTB is a series of conferences that bring together marketing ...

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