Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.