Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition ...