A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...

What might surprise many is that neither Levi Strauss nor Jacob Davis actually invented denim fabric or even the basic design of jeans – their key innovation was simply adding metal rivets at ...

But bootcut jeans — at least the widely available commercial type — did not exist when Dylan was wearing them. Levi's and Wrangler, two of the most prominent jean designers in America ...