The History Beyoncé Knowles-Carter Is Remaking With Levi’s
Queen Bey’s Levi’s ads nod to her own past and the denim brand’s deep archives, including the classic"‘Laundrette" and "Pool ...
New York Magazine9d
What’s the Difference Between a Pair of $30 Jeans and $300 Jeans?
Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...
New York Magazine7d
I Designed the Levi’s Ribcage Jeans
In honor of Jeans Month, we set out to track down the person responsible for designing one of our favorite, most-stood-behind ...
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Icons Only: The Enduring Legacy of Levi's 501 Jeans
He partnered with dry-goods businessman Levi Strauss to manufacture riveted jeans, and in 1873, together they patented the version which would become the 501 Original. The sturdy jeans were ...
From pocket watches to fashion staple: The true story behind jeans' tiny pockets
A Reddit user was left amazed after discovering the real use for the tiny pockets on jeans - and it turns out they have a ...
Fortune18d
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
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Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Levi Strauss & Co. CEO Michelle Gass is ... including a suede jacket and a pair of 501 jeans. A new collaboration with Beyoncé also falls in the zeitgeist category. At a Levi’s showroom ...