LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn's Company Intelligence API and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics. This ...

LinkedIn is home to more than one billion professionals and businesses. The app’s huge number of active users makes it a perfect place to reach more people. However, LinkedIn recently reduced the ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

ON24, providers of a customer engagement platform for B2B sales and marketing, has integrated with LinkedIn to help B2B marketers and other customer-facing teams move beyond stand-alone digital events ...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

LinkedIn will begin to consider a wider range of newsworthy content, updating its "Professional Community Policies" to provide more clarity about the limited cases in which the company would allow ...

LinkedIn, Microsoft's business-networking site, has entered the connected TV (CTV) ad business. NBCUniversal joins as an initial partner to give business-to-business brands a way into CTV. The ...

That’s why LinkedIn is such a valuable resource for B2B companies: it has the power to connect you with highly targeted individuals based on such criteria as geographical location, current company, ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...