Streaming hits new record share of TV viewing, powered by Christmas NFL games, Nielsen says

Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s ...

The Bears-Packers game on Amazon set a record — and showed us just how mainstream streaming has become.

"Who's going to watch an NFL game on the internet?" More than 31 million people, it turns out.
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Streaming Set Another Record In April, But ‘Grey’s Anatomy’ And ‘The White Lotus’ Prove Linear’s Reach, Nielsen Says

Streaming‘s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows like Grey’s Anatomy and The White Lotus show the boost that linear TV can ...