Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

One of the benefits of owning a Mac is the ability to print to a PDF file, which is built right into the OS X operating system. This means you can create a content-rich evergreen PDF catalog using ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...

The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition prints and other fine-art items. Our reviewers: ...

MINNEAPOLIS (WCCO) --This holiday season, Amazon announced it will send out a traditional 35-page catalog filled with toys. Experts believe Amazon is making a bigger play for the toy market now that ...