Get ready to level up your toy box! JAKKS Pacific is launching a new collection of Super Mario toys, and kids are jumping for joy.

Ahead of The Super Mario Bros. Movie releasing later this year, a new retail toy line for the film is headed to store shelves in February, featuring some of the most iconic characters from the video ...

What would a Super Mario merchandise list be without the iconic Mario plush? As far as plushies go, he’s a pretty good price for his level of quality. If you don’t already have a Mario plush, what are ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. The new PJ Seeker toy offers articulation, lights, sounds and multiple play ...

Mario, Luigi and others from the Super Mario universe are the newest toys in McDonald’s Happy Meals, Nintendo announced today. If you buy a Happy Meal in the U.S. from today through May 22, you’ll get ...

Making us feel like over-excited children who are already looking forward to Christmas this year is this Bowser's Castle playset. Measuring in at 14-and-a-half inches wide by 12-and-a-half inches tall ...

In the 1970s, "Star Wars" transformed the toy marketplace. It has never been the same. Fun fact: Since 2012, "Star Wars" has held the Guinness World Record for most successful film merchandising in ...

Your Forzas, Gran Turismos, and other racing sims might be more realistic and graphically intense, but there’s only room in my heart for one racing game: Mario Kart, and soon there’s only going to be ...

A bunch of Mario, Pokemon, and Sonic toys are on sale right now at Amazon and Targe, so if you're looking for a way to keep your kids busy during summer break, get some early holiday shopping done, or ...