Lucy and Yak reportedly partnered with True Fit to deploy AI-driven sizing across its US e-commerce site, leveraging data from millions of shoppers. This represents a crucial shift toward precision in ...

The global fast fashion market has witnessed a significant shift towards social media marketing as a primary engagement channel. Instagram, with its large user base and visually-driven content, has ...

Last year, American Eagle, a U.S. clothing company, launched an advertising campaign with 84-year-old Martha Stewart. The ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...