The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...

Imagine you have a provision shop where you sell many products. Or you offer different services to your target market. Or you have tried a few side hustles and now have to choose where to put in more ...

Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in ...

Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands? Well, today’s your lucky day, because today we’re about to learn how ...

At the annual edition of Google’s Think Platforms, Google shared insights on how India has fared on the path to digital marketing maturity by unveiling insights from the Digital Marketing Maturity ...