Understanding RFM: Recency, Frequency, and Monetary Value in Marketing

Discover how the RFM model evaluates customer value by analyzing recency, frequency, and monetary value. Improve client ...
Houston Chronicle

ROI Calculations for Affiliate Marketing

Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...
marketingtechnews.net

Using Chi-Squared Calculations for Split Testing

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...
Business Insider

IntelligenceBank DAM Launches NEW Calculation Dashboard Widget Helping Marketing Teams Better Manage Operations and Workload

SAN DIEGO, April 25, 2017 (GLOBE NEWSWIRE) -- IntelligenceBank DAM, a leading Digital Asset Management platform for streamlining marketing operations, today announced the launch of its new Calculation ...