While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

Stanford University alumni are receiving the largest average annual salary of college graduates in the marketing industry, according to a new ranking of undergraduate schools. A Stanford graduate ...

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Choosing a college isn't what it used to be. You're not just flipping through brochures or visiting campuses. Now, schools fight for your attention with social media ads, student influencers, and ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Many colleges have found it beneficial to increase digital marketing efforts during this time, including paid search and paid social, to effectively target the specific audiences they need to reach.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

The Luther College Board of Regents recently unanimously approved marketing as the newest major in the college’s curriculum. Starting in fall 2025, the new program will provide coursework for students ...

College looks a lot cooler when idyllic shots of a campus are complemented by subwoofed pop music. Prabhu enrolled with influencer status. She estimates she had about 10,000 YouTube subscribers as a ...