LaMalva forecasted "continued acceleration of policies in force growth" and announced plans to increase investment in direct R&D marketing by roughly $5 million in the fourth quarter. LaMalva ...

In marketing, segmentation has traditionally been the name of the game, with marketers slicing and dicing their prospective customers by demographic, geographic, psychographic and behavioral criteria ...

Tracey Shirtcliff is the founder and CEO of SCOPE Better, the pricing platform designed for professional services. Artificial intelligence (AI) is opening up a world of possibility for businesses ...

Artificial intelligence is a hot topic, and with technological innovation continuing in AI, it’s likely to remain a popular subject. The utilization of AI for marketing has only grown. As a ...