RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

SAN MATEO, Calif., Aug. 16, 2016 /PRNewswire/ — Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that it has been acquired by Vista ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

It's been a bruising twelve months for many mid-sized public software companies as investors retreat fast growing, but money losing tech stocks and take safety in large caps. Vista Equity Partners, a ...

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...