Purple Rain, Paint it Black, Red Red Wine — some of the most iconic songs of all time are intrinsically linked to color. And, in my mind at least, yellow belongs to Coldplay — sorry to The Beatles and ...

How many times has this happened to you? After spending hours agonizing over the perfect shade of paint, you gleefully coat every wall in your home in that shade. Then, years later, when there’s a ...

Color can impact the taste of food, and our experiences and expectations can affect how we taste food, according to Penn State researchers, who suggest this may have implications for how food and ...