In an increasingly competitive marketplace defined by shifting consumer tastes and mounting competitive pressures, McDonald’s, the world fast-food giant, is making a statement by going exceptionally ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

Despite McDonalds spending the most ever on a fast-food marketing campaign, the Arch Deluxe went down in history as one of ...

But perhaps the biggest menu shake-up the UK has seen in years has just dropped, as Maccies has introduced a World Heist, ...