DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...
CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...
BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of an API that will enable advertisers to ...
CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
Opinions expressed by Entrepreneur contributors are their own. A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since ...
As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...
Approach includes online purchase data and consumer-sourced data sets. Nielsen has rolled out a U.S. e-commerce measurement solution, a multi-sourced tool designed to deliver a comprehensive consumer ...
Effective performance measurement and attribution solutions are an integral part of middle-office operations, and core to being competitive and compliant in an increasingly unpredictable market. BNY ...
With the largest selection of agency-approved level products available in the market today, the ABB K-TEK level product line has the technology to provide effective solutions for the most complex ...
A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less ...
As a small business owner, you depend on your employees to reach optimum performance levels, especially when many employees are cross-trained to perform distinctly different job functions. For ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback