Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. LinkedIn, Facebook, Twitter, Instagram and YouTube each have their own set of ...

With the business world — and the world at large, for that matter — changing at what feels like a moment’s notice, businesses and brands have never been required to be as limber as in this current ...

In the dynamic landscape of restaurant marketing, understanding the impact of campaigns is essential for making informed decisions and driving growth. Restaurants utilize various methods to measure ...

With the emergence of ChatGPT and generative AI technologies, there is a lot of buzz around AI in every aspect of the marketing world, from tools to processes and use cases. As a marketing leader, ...

There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, ...