In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...

Marketing measurement is often messed up for reasons that have been written about ad nauseam: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

Circana, LLC and Ibotta (NYSE: IBTA), which operates the largest digital promotions network in North America, today announced ...

The Financial Times reports top media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business–Nielsen. Media ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

Today the 401(k) plan is more than an investment program, it is a retirement plan. How successful is your company’s 401(k) retirement plan? Do you know? In recent years, plan sponsors have been ...

Measure 118 would tax the sales of large corporations and return the proceeds in equal amounts to every state resident on their tax returns or through the Department of Revenue. (Getty Images) Measure ...