A generation ago, in 2004, I wrote a book that was novel at the time, “Media Relations Handbook for Agencies, Associations, Nonprofits and Congress.” While some texts offered guidance to PR ...
Case Western Reserve University’s media relations team offers assistance to print, broadcast, and online media, as well as to faculty seeking support with media outreach and engagement. Our staff ...
In an industry defined by deadlines, targets, and constant communication, PR professional Rorisang Mwanda argues that respect, not persistence, is what truly sets great publicists apart. She shares ...
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