Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint about them: Hard seltzers taste fake. First, we identified a growth audience no-one was ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. When you say "let's grab a beer," you're saying so much ...

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9.

The four-time Oscar nominee is in what's at least his third Super Bowl commercial with the new spot launched for Michelob Ultra. Titled "The Ultra Hustle," the spot features Dafoe and Catherine O ...