Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...