Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

As sustainability concerns continue to shape consumer preferences, minimalist packaging is gaining traction across industries ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...

LEDs are “going mainstream but are still not yet a mature commodity”, according to market analyst Yole Développement in its LED Packaging report, published last week (16 January 2013). The analyst ...