Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...

LEDs are “going mainstream but are still not yet a mature commodity”, according to market analyst Yole Développement in its LED Packaging report, published last week (16 January 2013). The analyst ...