The multi-attribute utility model serves as a basis for many marketing decisions such as new product planning and advertising message selection. The estimation of individuals' attribute weights can be ...
Accomplished by UD researchers and published in Journal of Financial Services Marketing Dubai, June 3, 2008: The academic researchers at the University of Dubai (UD) have accomplished a ...
Biotherapeutics require extensive characterization and quality control (QC) testing prior to product release. These tests are resource intensive, time-consuming, and require updating as manufacturing ...
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