Cumulus Media’s antitrust lawsuit against Nielsen hinges on one question: can Eastlan ever become a true national rival?

Looking at the calendar year of 2025 — including multiplatform linear and streaming ratings — ABC's "High Potential" and CBS' ...

Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also serving as entry points for new viewers – and nascent fans. To help TV ...

It sets the stage for a massive showing on both Christmas Day and New Year’s Eve as Netflix rolls out the final episodes of ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

"Stranger Things" Season 5 shattered a Nielsen record during the week of Thanksgiving, accumulating about 8.5 billion minutes ...

Despite changes in senior management David Kenny (pictured), will remain as CEO of Nielsen Holdings Plc. Kenny is speaking during a panel session on the opening day of the World Economic Forum in ...

This month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing. The audience measurement company had first announced in ...

A whopping 5.4 million people watched unheralded No. 15 seed Saint Peter’s shock second-seeded Kentucky in a primetime men’s March Madness game on Friday — the biggest first-round TV audience in three ...