Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...
A joint ad campaign is the latest effort connecting Nike to its longtime wholesale partner Dick’s Sporting Goods. For the joint marketing campaign, it also means customers can access extra content ...
Nike unveiled an Olympic-themed ad earlier today, narrated by Willem Dafoe, and featuring sponsored athletes such as LeBron James, Serena Williams, and Sha’Carri Richardson. It uses intense visuals to ...
Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...