Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger marketing budget is helping the sportswear maker claw back market share lost to ...

London (CNN) — A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer ...

But, with the death of the 30-second TVC being proclaimed long and loud from every corner of the industry, does Parkinson think that Nike will ever create another spot to sit alongside 'Frozen Moments ...