NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Here, Definition’s Kate Eggleshaw argues that smart brand strategy is emotive brand strategy. Brand strategy: all about breaking through the hard shell of rationality to the soft center of emotions?

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and targeted storytelling to create a compelling narrative around the brand.

Nike appoints Jennifer Hartley as new chief strategy officer amid recent C-suite changes. The move follows revenue declines and aims to drive growth.

The activist wear brand XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' in response to recent controversies.

There isn't another running shoe or athletic wear brand that could come close to challenging Nike(NYSE: NKE) right now. Its lead is so large that its trailing 12-month sales are more than pretty ...