In 2000, the biggest word in sneaker soles was Shox, the springy platform from Nike. Like the VaporMax today, Shox was then considered a radical new design proposition from the Swoosh. This was ...
I can remember the first time I saw a pair of Nike Shox. It was the year 2000 and they were on the feet of the high-flying Vince Carter at the Sydney Olympic Games during the “le dunk de la mort” (the ...
WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...
Supreme and Nike have been collaborating for 20 years. Among their greatest hits: camouflage takes on the streamlined Air Max 96 silhouette; a pair of SB Dunk Low Pros with the elephant print ...
KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Shox cushioning. Introduced in 2000, ...
This is the second time Rose and Nike teamed up on the Shox MR4. In 2023, the duo launched two colorways – yellow/orange and blue/purple – the latter first seen on Rose's autumn/winter 2023 runway at ...
Why It’s Hot: You’re walking on a full-length array of polyurethane shock absorbers. The cool kids will take notice. Winner of our 2003 Editors’ Choice award A long-lasting midsole and sweet-looking ...
The history of the Nike Shox goes all the way back to 1984 when Bruce Kilgore, the man who had designed the Air Force 1 just two years prior, had the idea to put mechanical cushioning on a pair of ...
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