The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

New store on Manchester’s Market Street opens today as O2 calls for the mobile phone industry to lead the digital revolution on the high street A second store is set to open in London’s Westfield ...

Created in collaboration with the O2 Stores team, the zone helps consumers become more aware of the sustainable options available when replacing, recycling or rehoming their unwanted tech, helping to ...

Selfie Factory has opened a pop-up store at O2’s ICON Outlet. Situated on the lower level of the shopping destination, the brand’s 2,260 square foot space features a range of photobooth scenes, ...

Virgin Media O2 is piloting the ‘O2 Tech Refab Lab’ at its flagship Westfield Stratford City store, featuring discovery zones ...