When you’re interviewing a candidate to run your PPC campaigns, there is no shortage of tactical questions you can ask to make sure they know their stuff. These are all important areas and if the ...

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, ...

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using ...

No matter what the size or nature of your business, in today’s competitive climate it is important to take every opportunity to effectively market your company. There are a number of ways in which you ...