Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

While press releases still have their place, solely relying on them can limit your reach and impact. Embracing more innovative PR tactics allows you to stand out in a crowded media landscape. Even in ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

As Bob Dylan sang, "The times, they are a-changin'." This has never been more true, especially in the industry I’m in: PR. The current world of PR and media relations is a mess. I see people clinging ...

Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

The public relations industry had to shift tactics in a year shaped by the pandemic, calls for racial justice, and more. Insider gathered top case studies from the top PR firms including Edelman and ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...