Pacsun introduced its 2024 Festival Campaign featuring emerging music artists to highlight its spring-summer 2024 collection, the youth clothing brand announced Thursday. The brand tapped Pacsun ...

The Pacsun Collective is a group of content creators, photographers, stylists, videographers and other artists selected to co-create the brand’s future. Alongside Pacsun, another youth-focused ...

This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s back-to-school campaign centers on the theme “Better in Baggy,” ...

2024 has been a busy year for Anaheim-based Pacsun, with over 20 new collaborations and renewed partnerships under CEO Brieane Olson. Olson emphasizes being intentional with the people and brands she ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Lyla Biggs, a Pacsun customer, wearing the brand's Casey jeans.

McDonald's has partnered with lifestyle brand Pacsun on a line of themed apparel and accessories, according to a press release. In honor of the limited-edition McDonaldland Meal, the SoCal retailer ...

In a world where anyone can go viral on TikTok regardless of the number of followers they have, brands are beginning to shy away from paid influencer campaigns in favor of customer-generated content.