TKO Group Holdings and Paramount Skydance Corp. feel good about the start to their newfound alliance in combat sports, but ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

UFC 324 marked a major shift in the history of combat sports as it was Paramount’s first-ever UFC event. January 24, 2026, ...

Paramount's Channel 5 (now 5) has unveiled plans for coverage of its first Super Bowl in more than 20 years. 5 has taken over ...

Early Wednesday morning, Warner Bros. Discovery filed a form with the Securities and Exchange Commission outlining why the company ultimately rejected Paramount’s offer to purchase the company in ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...

Paramount wants Warner Bros. Discovery and isn’t going away without a fight. But WBD says Paramount’s recent splurge on sports rights undercuts its efforts to buy the TNT Sports parent and makes ...

Paramount+ is giving Dana White and Zuffa Boxing a shocking amount in their first broadcast deal.

Streaming for Trekkies and sports fans alike ...

Forget for a moment Paramount Skydance's major focus on Warner Bros. movie and film studios and HBO Max as major reasons for making a now hostile offer to buy Warner Bros. Discovery. Should we factor ...