Aimu Yamazuki has been slowly but surely becoming a household name, but the dude is just getting started. His talent is undeniable—truly no debate—and his bag of tricks is deep and plentiful, but up ...

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

Sneaker pimps rush to this skatewear shop when fancy kicks drop. Co-owned by Nike-sponsored professional skateboarder Paul “P-Rod” Rodriguez III, son of actor-comedian Paul Rodriguez, Primitive stocks ...