Even when you answer calls quickly and book appointments, PPC can still fail in dispatch. Paid search demand is urgent. If the appointment is delayed, the time window is unclear or the customer ...

"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...