Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

It is always fascinating, and sometimes exhausting, when a debate or spirited discussion reaches the point where opinion, ...

Action and perception are functionally linked in the brain, but a hotly debated question is whether perception and comprehension of stimuli depend on motor circuits. Brain language mechanisms are ...

New research shows how psychedelics alter visual processing and boost memory-linked brain circuits to generate hallucinations, revealing mechanisms with therapeutic implications.

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

In The Dew Breaker by Haitian-American writer Edwidge Danticat,a young immigrant, struggling with her sense of displacement, uses the food and spices of her Haitian childhood as a perceptual ...

First-ever images of living human retinas have yielded a surprise about how we perceive our world. Researchers at the University of Rochester have found that the number of color-sensitive cones in the ...

The recent electoral outcome in Bangladesh presents a striking contrast between perception and reality. The student movement, ...

Take a moment and think about how customers interact with your brand. Most likely, it starts with a visit to your website, a phone call or they step foot into one of your locations. Now, think about ...

Did you know that you can gain and lose customers without even meeting them? From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention ...