For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered ...

Perception Pulse allows companies to see the derived importance of various perception attributes, defined as product and company features that influence loyalty behavior and purchasing decisions.

Elevate your industry insights with the annual Market Perception Report. Conducted at the end of 2023, the findings are now published and available to you at NO COST. Each report is expertly conducted ...

Experiments were conducted to explore the relationship between wind instrument dyad timbres and verbal attributes drawn from the musicological literature in order to compare and contrast results with ...