Perceptual Control Theory (PCT) offers a unique lens for understanding human behaviour, proposing that individuals act to control their internal perceptions rather than simply responding to external ...
Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...
It is framed by what is called the “Perception— Motivation => Emotion” control theory formulation in the unified theory of psychology. Consider, for example, the task of making yourself an egg.