When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

In a recent Thought Leadership post, Panos Lykidis, MBA, a vice president at The Camden Group, shared 10 rules for hospital and health system leaders to follow when developing physician performance ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I've ...