AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...
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Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...
In 2025, some of the biggest brands, studios, and streamers quietly allocated more than $100 million to a distribution method most consumers have never heard of. It doesn't look like traditional ...
Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...
The Scale Performance boosts conversions and ROI on ad spend through expert ecommerce performance marketing for sustainable online growth. NEW YORK, NY, UNITED STATES ...
When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...
Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...
Stacey Brown shares how the firm connects marketing, operations and asset strategy to drive occupancy and long-term performance. Performance marketing in multifamily has shifted from a narrow focus on ...
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