During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in cinemas nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...