AI start-up Perplexity has reportedly decided to halt its advertising efforts. Unlike its competitors, who are embracing ad-based models, Perplexity is worried about the possible impact on users’ ...

AI start-up Perplexity has abandoned advertising over fears that it will erode user trust, despite rivals pushing ahead with introducing ads as they seek strategies to make money from the technology.

While Perplexity’s ads were labelled as sponsored and had no effect on the chatbot’s response, an executive said that “the challenge with ads is that a user would just start doubting everything… which ...

AI search startup Perplexity has declared it will not feature ads in its chatbot answers, prioritizing subscription and ...

While competitor OpenAI is testing ads in ChatGPT, Perplexity is removing ads from its chatbot again. They undermine user trust.

AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was ...

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” an unnamed Perplexity executive said at a media roundtable, per the Financial Times.

The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.

I tested Google's AI research tool on two complex topics. See the results it delivered and find out how to verify information ...

American search engine Perplexity has abandoned testing ads over concerns it risks undermining user trust. The San ...