Swim instructor needs donations for Roanoke Valley children ROANOKE, Va. – Kids are splashing into summer, but not every child in the Roanoke Valley has the right gear for a fun and safe summer.

Primary, a go-to for many bright basics in my own kids’ wardrobe, has expanded its sunny-season options over the years. “I love that Primary’s one-piece suits are so affordable,” says ...

Kids have major preferences after all—they span the gamut from patterns to color selects—while mom and dad are looking for a swimsuit that won’t rub, chafe or ride up, but also ample coverage.

Nowhere is this evidenced more clearly than Discovery Girls magazine, which just triggered a firestorm with its article on flattering swimwear for 8- to 13-year-old girls.